Relationship Management

Partner relationship management. Vendor relationship management. Customer relationship management. These are all terms used to describe the same tried and true business practice – identify what your audience needs, fill it, and make it easy.

Follow it, and you’ll increase the loyalty of that audience and strengthen that relationship. And we all know a stronger relationship means repeat sales, increases in sales, a decrease in cost of sales, & more time to cultivate new sales.

While never quite that simple, growing business relationships can begin as simply as with the development of an online newsletter that goes to your customers and anyone else who may sign up online. It can extend to offering special sales promotions targeted differently to each customer based on buying preferences. It can go way beyond that. But it all starts somewhere.